News for 'targeted advertising'

'Shah Rukh is being targeted for who he is'

'Shah Rukh is being targeted for who he is'

Rediff.com12 Oct 2021

'When you target Shah Rukh's 23-year-old son, everyone can see what you're doing.'

BJP Tops Google Ads Spend In 2023, Guess Who's 2nd?

BJP Tops Google Ads Spend In 2023, Guess Who's 2nd?

Rediff.com17 Jan 2024

Surprisingly, the BJP's nearest rival in ad spend was not the Congress, but the Bharat Rashtra Samithi.

Why Ratan Tata Really Fell Out With Cyrus Mistry

Why Ratan Tata Really Fell Out With Cyrus Mistry

Rediff.com26 Oct 2024

Ratan Tata: A Life, the much awaited biography, reveals that after a year of 'parallel running', Tata began having second thoughts about Cyrus Mistry's 'suitability'. 'Mistry targeted Ratan, the man who had elevated him from virtual oblivion into the mainstream of the Tatas...'

Sebi Tightens Grip Against Fraudulent Messages, Apps

Sebi Tightens Grip Against Fraudulent Messages, Apps

Rediff.com30 May 2024

The directions follow a report by the Indian Cyber Crime Coordination Centre, which has seen a new pattern of transnational cyber-enabled financial fraud and investment scam, impersonating as stockbrokers and company executives.

Ultra-luxury housing in India sees shift to ultra-customised marketing

Ultra-luxury housing in India sees shift to ultra-customised marketing

Rediff.com18 Jun 2024

With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.

2024 LS polls to be costliest ever at Rs 1.35 lakh cr

2024 LS polls to be costliest ever at Rs 1.35 lakh cr

Rediff.com25 Apr 2024

'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019'

No remarks without expertise: HC orders influencer to remove Complan videos

No remarks without expertise: HC orders influencer to remove Complan videos

Rediff.com27 Sep 2024

The court said a social media influencer is expected not to try to play the role of a professional without any backing to substantiate what is being shared by them.

Strong growth prospects, mixed valuations seen for Info Edge stock

Strong growth prospects, mixed valuations seen for Info Edge stock

Rediff.com21 Aug 2024

Info Edge (India), the country's leading consumer internet company known for its platforms in recruitment (naukri.com), real estate (99acres.com), matrimony (jeevansathi.com) and education (shiksha.com) space, delivered revenue growth in line with expectations in the April-June quarter (Q1) of FY25.

What Maharashtra Win Means For Modi

What Maharashtra Win Means For Modi

Rediff.com24 Nov 2024

'Undeniably, Modi's position has stabilised and he has staged a comeback of sorts from the weeks after the Lok Sabha results.' 'Coalition partners are likely to be more tolerant of Modi... The forthcoming elections in Delhi and Bihar will determine whether this continues or not.' 'To win Delhi and Bihar, Modi will have to work in conjunction with the RSS.' 'However, because of the 'truce' that has been worked out within the Sangh Parivar, Modi will have to be more consultative than he has been in the past ten years,' reveals Modi biographer Nilanjan Mukhopadhyay.

Got fake govt e-notice? Here's what to do

Got fake govt e-notice? Here's what to do

Rediff.com14 Jul 2024

Users should be aware of "fake emails" sent in the garb of a government e-notice, said the Indian Cyber Crime Coordination Centre (I4C) in a public advertisement.

Indian Railways to generate Rs 2,000 cr from advertisements

Indian Railways to generate Rs 2,000 cr from advertisements

Rediff.com11 Jan 2015

Railways is keen to generate additional revenues this year.

Marico to gain from double-digit growth, rural revival

Marico to gain from double-digit growth, rural revival

Rediff.com20 Sep 2024

Concerns have been raised over Marico's exposure to Bangladesh in the wake of turmoil in that country. However, the management reiterated expectations of growing domestic business at double digits and maintaining international growth. Marico scaled up its food business by 4 times between FY20-24 and aims to double it again in the next three financial years.

India alerts citizens about UK travel amid violent clashes

India alerts citizens about UK travel amid violent clashes

Rediff.com6 Aug 2024

"Indian travellers would be aware of recent disturbances in some parts of the United Kingdom. The High Commission of India in London is closely monitoring the situation," reads the message entitled 'Advisory for Indian Citizens Visiting the UK.'

'Can I Buy 75L Mercedes With SIPs?'

'Can I Buy 75L Mercedes With SIPs?'

Rediff.com18 Jul 2024

rediffGURU Dev Ashish answers your personal finance and mutual fund queries

What Is Canada-US Game Plan?

What Is Canada-US Game Plan?

Rediff.com23 Oct 2024

It seems that the West is sending a signal to India that it can return to old hostilities unless India toes their line on Russia. It is no surprise that India is being compared with Putin's Russia in terms of targeting 'dissidents' as the West calls these Khalistani terrorists, asserts Colonel Anil A Athale (retd).

Here's a novel way to advertise on mobiles, courtesy LBS

Here's a novel way to advertise on mobiles, courtesy LBS

Rediff.com16 Sep 2013

Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge.

Data Bill: Too much govt control will hit investments

Data Bill: Too much govt control will hit investments

Rediff.com27 Dec 2022

Significant controls and exemptions to the government under the proposed Digital Personal Data Protection bill 2022 are likely to make it harder for companies to invest in data centres and data processing activities in India, according to global technology industry body ITI. The ministry of electronics and IT has floated draft Digital Personal Data Protection (DPDP) Bill 2022 and has invited comments on the same till January 2. "The Bill grants significant controls to the executive arm of GOI (Government of India) and delegates much of the detailed rulemaking authority to separate, as yet undefined processes.

Weak rural demand to delay Dabur's recovery

Weak rural demand to delay Dabur's recovery

Rediff.com6 Jan 2024

Dabur India has been the worst performer in the fast-moving consumer goods (FMCG) space this year (CY23), posting a 1 per cent decline even as its peer index, the Nifty FMCG, has delivered returns of over 29 per cent in this period.

Modi Should Listen To Criticism

Modi Should Listen To Criticism

Rediff.com23 Aug 2024

The prime minister and his cabinet will be compelled to do what governments in other democracies must: Listen to criticism from citizens and tolerate it and even learn from it. In doing so, perhaps they can also get a laugh out of the material, as many of us so often do, notes Aakar Patel.

Motivational speaker dupes several; SC seeks response

Motivational speaker dupes several; SC seeks response

Rediff.com28 Feb 2024

The Supreme Court has sought responses of the Centre, CBI, the Enforcement Directorate and others including 13 states on a plea alleging fraudulent activities by motivational speaker Vivek Bindra and his firm Bada Business Pvt Ltd. Accusing the social media influencer and his firm of tricking people into giving them their money through a ponzi scheme that promised big returns, the petition sought a direction to the Centre to constitute a special investigation team (SIT) of the CBI to probe the case. A bench comprising MM Sundresh and SVN Bhatti took note of the submissions of senior advocate Vikas Singh, appearing for Shubham Chaudhary and 19 other petitioners, that Bindra and his firm have duped several people of their money.

'In three years, we want to reach 1 million direct outlets'

'In three years, we want to reach 1 million direct outlets'

Rediff.com15 May 2024

'Our target will come from rural areas as there are more outlets there.'

Social media startup Pepul to launch on R-Day

Social media startup Pepul to launch on R-Day

Rediff.com19 Jan 2022

After raising Rs 10 crore in seed funding last week from investors like Paytm founder Vijay Shekhar Sharma, Freshworks founder Girish Mathrabootham and Silicon Valley based venture capitalist firm Hourglass Venture, Chennai-based social media startup Pepul told Business Standard that it is looking to raise around Rs 200 crore by June this year for expansion. The social media platform, focused on online ethical practices, will be launched by 1,000 entrepreneurs across the country on January 26. Pepul, founded by G Suresh Kumar, will be using an Aadhaar-based user verification system to get rid of fake accounts on its platform. "We are planning to raise around Rs 200 crore by June this year.

RIL-Disney 'game-changing' deal gets a thumbs-up from analysts

RIL-Disney 'game-changing' deal gets a thumbs-up from analysts

Rediff.com8 Mar 2024

Analysts have given a thumbs up to the Reliance Industries (RIL) and Walt Disney Co. (Disney) proposed a joint venture (JV). The stock of the Mukesh Ambani-controlled company gained nearly 1.5 per cent on Thursday to Rs 2,952 levels as compared to the S&P BSE Sensex that traded marginally weak, down 0.2 per cent to 72,172 levels in intra-day trades.

Assembly Polls: What Google, Meta Are Up To

Assembly Polls: What Google, Meta Are Up To

Rediff.com6 Nov 2023

'There is a huge risk of misinformation and disinformation, and targeted campaigns that could potentially happen against candidates or to push certain narratives.'

IPL 2023: The Rs 5,000 Crore Battle!

IPL 2023: The Rs 5,000 Crore Battle!

Rediff.com6 Mar 2023

This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.

After pulling up Patanjali, SC raps IMA chief on knuckles

After pulling up Patanjali, SC raps IMA chief on knuckles

Rediff.com7 May 2024

Expressing displeasure over Asokan's comments a day before the top court was slated to hear the matter, a bench of Justices Hima Kohli and Ahsanuddin Amanullah sought his response on an application filed by Patanjali Ayurved Ltd.

Sisodia slams BJP as AAP asked to pay Rs 160 cr for political ads

Sisodia slams BJP as AAP asked to pay Rs 160 cr for political ads

Rediff.com12 Jan 2023

Delhi Deputy Chief Minister Manish Sisodia on Thursday accused Bharatiya Janata Party of wanting to have 'unconstitutional' control over Delhi officers to have leverage over the city government.

Online privacy: Look who's watching you

Online privacy: Look who's watching you

Rediff.com21 Aug 2012

Online privacy probably began with websites using counters on web pages to track the number of visitors, but it has now evolved into a sophisticated software that can tag and compare site visitors, telling site owners exactly what visitors did on the web.

Street gives big-hearted welcome to Britannia's Q4 results

Street gives big-hearted welcome to Britannia's Q4 results

Rediff.com15 May 2024

FMCG major Britannia Industries' results for the January-March quarter (Q4) of the financial year 2023-24 (FY24) were received enthusiastically by the market with the share going up by 6.7 per cent on Monday to close at Rs 5,061.60 on the BSE. However, analysts said the results were in line with margins, and disappointing in terms of revenue growth. The consolidated net sales (excluding other operating income) rose 3 per cent year-on-year (Y-o-Y) to Rs 4,010 crore in Q4.

'Pakistan Intelligence Have Killed Hundreds Of Baloch'

'Pakistan Intelligence Have Killed Hundreds Of Baloch'

Rediff.com4 Sep 2024

'If the government sincerely addressed the issue of missing persons, it would alleviate 80% of the grievances in Balochistan.' 'No matter how many development projects Islamabad announces for the region, the people will remain upset as long as their loved ones are missing.'

Social media influencer held for human trafficking in 3-day police custody

Social media influencer held for human trafficking in 3-day police custody

Rediff.com29 May 2024

Kataria has been involved in a big nexus of the human traffickers since last year and may have links with an international gang, the police said.

Hamas aerial operations chief killed in Israeli airstrike

Hamas aerial operations chief killed in Israeli airstrike

Rediff.com14 Oct 2023

In the latest update on the Israel-Hamas conflict, Israeli Defence Forces Spokesperson Lieutenant Colonel Jonathan Conricus noted on Saturday that people in the Gaza Strip are listening to Israel's warning and are doing the right thing, noting that there has been a significant movement of Palestinian civilians towards the South.

CBI's 2nd chargesheet in Delhi excise policy case targets AAP Goa funding

CBI's 2nd chargesheet in Delhi excise policy case targets AAP Goa funding

Rediff.com13 Jul 2023

The CBI has alleged that Singh had transferred funds through hawala channels to Chariot Media that was handling the AAP's publicity campaign during the Goa elections, the officials said.

Never-Before-Seen IPL Broadcast Battle

Never-Before-Seen IPL Broadcast Battle

Rediff.com8 Mar 2023

Disney-Star is positioning IPL as a "big-screen experience" where families and friends can come together over a game of cricket, much the way football is consumed in Europe and other parts of the world.

Box office recovery, synergies could drive more gains for PVR-Inox

Box office recovery, synergies could drive more gains for PVR-Inox

Rediff.com5 Jan 2024

PVR-Inox is in an inherently fickle business. If there is a string of flops, the box office collections will be weak. Conversely, Q2FY24, which witnessed several hits, has brought about an upside in revenues. However, the merger has led to market share gains and synergies that helped bring breakeven down to approximately 20 per cent occupancy.

Muted Q3, stock rally limit upside for GCPL

Muted Q3, stock rally limit upside for GCPL

Rediff.com16 Jan 2024

The stock of Godrej Consumer Products Limited (GCPL) fell about 3.7 per cent in trade after its Q3FY24 earnings disappointed brokerages and led to downgrades. Further, the stock, after a 15 per cent run-up over the past month prior to Monday's correction, had already factored in the upside from the business front. Its peer in the consumer space, Marico, too, saw a 4 per cent drop in its stock price.

Sluggish volumes likely to cap upsides in Colgate-Palmolive stock

Sluggish volumes likely to cap upsides in Colgate-Palmolive stock

Rediff.com6 Nov 2023

The Colgate-Palmolive (India) stock gained 2.3 per cent in trade on Friday, and ended at Rs 2,079 per share. This was on the back of a robust operating performance in the July-September quarter of 2023-24 (Q2FY24) and expectations of gradual sales recovery going ahead. While the stock is up 44 per cent from its lows in January this year, further gains will depend on its ability to sustain higher growth rates.

SET meets World Cup revenue target

SET meets World Cup revenue target

Rediff.com17 Feb 2003

Signboard war: Pro-Kannada outfit goes on a rampage in Bengaluru

Signboard war: Pro-Kannada outfit goes on a rampage in Bengaluru

Rediff.com27 Dec 2023

The Karnataka Rakshana Vedike (Narayana Gowda faction) on Wednesday targeted business establishments in Bengaluru and damaged their signboards and name plates which did not use Kannada.

EC notice to K'taka Cong on 'rate card' ads against BJP

EC notice to K'taka Cong on 'rate card' ads against BJP

Rediff.com6 May 2023

"It is a fair assumption that INC possesses the material/empirical/verifiable evidence based on which these specific/explicit 'facts' have been published, an action which can fairly be assessed to embed knowledge, motive and intent to do so by the author," the EC notice read.